Any administrator should excel at:

• Providing information to supervisors, co-workers, and subordinates, as well as communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Maintaining information files and processing paperwork.
• Recruiting, interviewing, selecting, hiring, and promoting employees in an organization, and getting them to work together to accomplish tasks by encouraging and building mutual trust, respect, and cooperation.

Most strategists should excel at:

• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Scheduling events, programs, and activities, as well as the work of others.

• Planning and scheduling programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
• Monitoring and reviewing programming for ensuring that schedules are met, guidelines are adhered to, and performances are of adequate quality.
• Directing and coordinating activities of personnel engaged in broadcast news, sports, or programming.
• Checking the completed programs logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolving the programs registry inaccuracies.
• Establishing working schedules and assigning working to staff members.
• Coordinating activities between departments, such as news and programming.
• Performing personnel duties, such as hiring staff and evaluating working performance.
• Evaluating new and existing programming for assessing suitability and the need for changes, using information such as audience surveys and feedback.