Engage in promoting or creating an intended public image for individuals, groups, or organizations. They write or select material for release to various communications media.

Collect and analyze facts about newsworthy events by interview, investigation, or observation. They report and write stories for newspaper, news magazine, radio, or television.

Analyze, interpret, and broadcast news received from various sources.

Make announcements over public address system at sporting or other public events. They act as master of ceremonies or disc jockey at weddings, parties, clubs, or other gathering places.

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. They announce artist or title of performance, identify station, or interview guests.

Play one or more musical instruments in recital, in accompaniment, or as members of an orchestra, band, or other musical group.

Sing songs on stage, radio, television, or motion pictures.

Write and transcribe musical scores.

Direct and orchestrate instrumental or vocal performances by musical groups, such as orchestras or choirs.

Create new dance routines. They rehearse performance of routines. They direct and stage presentations.