Innovators will usually have four main goals:

• Developing or creating new applications, relationships, systems, or products.
• Providing creative ideas or artistic contributions.
• Keeping up-to-date technically and applying new knowledge to your job.
• Benchmarking, experimenting and testing novel approaches to solving problems.

Most strategists should excel at:

• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Scheduling events, programs, and activities, as well as the work of others.

• Integrating and developing visual elements, such as lines, spaces, masses, colors, and perspective, for producing desired effects, such as the illustration of ideas, emotions, or moods.
• Conferring with clients, editors, writers, art directors, and other interested parties regarding the nature and content of artwork to be produced.
• Submitting preliminary or finished artwork or projected plans to clients for approval, incorporating changes as necessary.
• Maintaining portfolios of artistic working for demonstrating styles, interests, and abilities.
• Creating finished art working as decoration, or for elucidating or substituting for spoken or written messages.
• Cutting, bending, laminate, arranging, and fastening individual or mixed raw and manufactured materials and products for forming works of art.
• Monitoring events, trends, and other circumstances, researching specific subject areas, attending art exhibitions, and reading art publications for developing ideas and keep current on art world activities.