Any administrator should excel at:

• Providing information to supervisors, co-workers, and subordinates, as well as communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Maintaining information files and processing paperwork.
• Recruiting, interviewing, selecting, hiring, and promoting employees in an organization, and getting them to work together to accomplish tasks by encouraging and building mutual trust, respect, and cooperation.

Most strategists should excel at:

• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Scheduling events, programs, and activities, as well as the work of others.

• Writing advertising copy for using by publication, broadcast, or internet media for promoting the sale of goods and services.
• Presenting drafts and ideas to clients.
• Discussing with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Vary language and tone of messages based on product and medium.
• Consulting with sales, media and marketing representatives for obtaining information on product or service and discussing style and length of advertising copy.
• Editing or rewrite existing copy as necessary, and submitting copy for approval by supervisor.
• Writing to customers in their terms and on their levels so that the advertiser’s sales message is more readily received.
• Writing articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Invent names for products and writing the slogans that appear on packaging, brochures and other promotional material.