Innovators will usually have four main goals:

• Developing or creating new applications, relationships, systems, or products.
• Providing creative ideas or artistic contributions.
• Keeping up-to-date technically and applying new knowledge to your job.
• Benchmarking, experimenting and testing novel approaches to solving problems.

Most strategists should excel at:

• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Scheduling events, programs, and activities, as well as the work of others.

• Researching current trends and new technology, such as printing production techniques, computer software, and design trends.
• Formulating the basic layout or the presentations’ approaches and specifying the material details, such as styles and font sizes, photographs, graphics, animations, videos, and sounds.
• Reviewing and approving art materials, copy materials, and proofs of printed copy developed by staff members.
• Managing own accounts and projects, working within budget and scheduling requirements.
• Conferring with creative, art, copywriting, or production department heads for discussing client requirements and presentation concepts and for coordinating creative activities.
• Presenting final layouts to clients for approval.
• Conferring with clients for determining objectives, budget, background information, and presentation approaches, styles, and techniques.
• Hiring, training, and directing staff members who are developing design concepts into art layouts or who are preparing layouts for printing.