Mediator

Archetype 7 Mediator

Mediators should be capable of:

  • Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.
  • Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Strategist

Archetype 8 Strategist

Most strategists should excel at:

  • Establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Analyzing information and evaluating results to choose the best solution and solve problems.
  • Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Scheduling events, programs, and activities, as well as the work of others.

Other work activities related to Green marketers

  • Maintaining portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Devising or evaluating methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Analyzing the effectiveness of marketing tactics or channels.
  • Analyzing regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Monitoring green related industry statistics or literature for identifying new trends.
  • Generating or identifying sales leads for green products and technologies.
  • Writing marketing content for green product web sites, brochures, or other communication media.
  • Revising existing marketing plans or campaigns for green products, technologies, or services.
  • Identifying marketing channels for green products or services.
  • Developing communication materials, advertisements, presentations, or public relations initiatives for promoting awareness of green products and technologies.