Any mentor is expected to perform well at:

• Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
• Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
• Convincing others to accept and idea or to otherwise change their minds or actions in accordance to the companies objectives.
• Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Any administrator should excel at:

• Providing information to supervisors, co-workers, and subordinates, as well as communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Maintaining information files and processing paperwork.
• Recruiting, interviewing, selecting, hiring, and promoting employees in an organization, and getting them to work together to accomplish tasks by encouraging and building mutual trust, respect, and cooperation.

• Preparing and delivering sales presentations to new and existing customers to selling new advertising programs and for protecting and increasing existing advertising.
• Explaining to customers how specific types of advertising are helping in promoting their products or services in the most effective way possible.
• Maintaining assigned account bases while developing new accounts.
• Drawing up contracts for advertising working and collecting payments due.
• Locating and contacting potential clients to offer advertising services.
• Providing clients with estimates of the costs of advertising products or services.
• Recommending appropriate sizes and formats for advertising, depending on medium being used.
• Informing customers of available options for advertisement artwork and providing samples.
• Obtaining and studying information about clients’ products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.