Innovators will usually have four main goals:

• Developing or creating new applications, relationships, systems, or products.
• Providing creative ideas or artistic contributions.
• Keeping up-to-date technically and applying new knowledge to your job.
• Benchmarking, experimenting and testing novel approaches to solving problems.

Most strategists should excel at:

• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Scheduling events, programs, and activities, as well as the work of others.

• Revising written material to meet personal standards and for satisfying the needs of clients, publishers, directors, or producers.
• Choosing subject matter and suitable forms to express personal feelings and experiences or ideas, or for narrating stories or events.
• Planning project arrangements or outlines, and organizing material accordingly.
• Preparing works in appropriate format for publication, and sending them to publishers or producers.
• Following appropriate procedures to get copyrights for completed working.
• Writing fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
• Developing factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue for creating material.
• Conferring with clients, editors, publishers, or producers for discussing changes or revisions to written material.
• Conducting researching for obtaining factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.